Swedish startup to build pilot plant for wood-based material that purifies the air

The Next Web
January 28, 2025
Category: Wood, Paper & Green Building
Region: International

Swedish startup Adsorbi has secured €1mn to ramp up production of a cellulose-based material that sucks up pollutants from the air. Bordes and Grenda, the chief researchers, originally wanted to develop new ways to protect works of art from harmful pollution. But in the process, they discovered a way to turn cellulose from Sweden’s abundant forests into an air purification material with wide-ranging applications… The substance — which looks like little, white pieces of sponge — promises a better, greener alternative to activated carbon, the current market standard. Adsorbi claims its product lasts longer, doesn’t release any hazardous organic compounds back into the air, and is water and fire-resistant. Plus, the material has half the carbon footprint of activated carbon, the startup said.

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