While a pitched battle is underway to save old-growth trees on the West Coast, a B.C.-based non-profit is conscripting a contingent of global and luxury brands that are pledging to eliminate packaging made from the world’s ancient and endangered forests. And that growing commitment by renowned companies — whether they be in food, fashion, beauty or publishing — may push change on the ground in BC… said Nicole Rycroft, executive director of Canopy. French luxury conglomerate Moët Hennessy Louis Vuitton, just partnered with the environmental non-profit based in Vancouver on its Pack4Good initiative, and other projects, to transform its supply chains and ensure its packaging isn’t sourced from the increasingly vulnerable forest ecosystems that combat climate change and protect plummeting biodiversity on the planet. …Launched in October 2019, Pack4Good now includes 232 brand partners, representing a combined revenue of over $132 billion, Rycroft said.