The cement industry is at a crossroads as decarbonization is expected to take its toll, resulting in a significant decline in demand, according to a paper by the World Cement Association (WCA). “The cement industry is undergoing an unprecedented transformation,” explains WCA CEO Ian Riley. “As we move towards a decarbonized future, understanding the true demand for cement is critical to ensuring that policies, technologies and investments align with reality.” The white paper examines disruptive factors such as alternative materials. …The report challenges prevailing forecasts and projects demand for cement and clinker will dip, mainly due to the rise of timber, greater use of admixtures, the move towards decarbonization of the industry as well as design practices that will reduce the concrete used. ..According to the paper, timber has replaced concrete and steel in many highrise buildings but limitations on the supply of timber are expected to curb its growth.