Cool Climate Club™ announced its launch at the Toronto Stock Exchange today, beginning its mission to make climate action impactful, accessible and undeniably cool. Together with younger generations and forward-thinking retail brands, Cool Climate Club is transforming the status quo of climate action in retail. The new brand offers turnkey tools that track the planting and preservation of trees while monitoring a forest’s impact with a customized dashboard powered by Canada’s Forest Trust Corporation (CFTC). Point of sale technology solutions are supported by innovative Cool Climate Club co-branding opportunities to amplify retailers’ nature and sustainability efforts amongst younger generations, including Gen Alpha, Gen Z, and millennials. At a time when climate change is undeniable, nearly 75% of Gen Z’s will support brands that take bold climate action and 78% of millennials expect retailers to become more sustainable.