In the journey towards sustainable development, the concept of a circular economy has gained significant traction. …In the paper industry, circularity is transforming how paper, paper-based packaging, and related products are produced, used, and recycled. Let’s look at the circularity of paper products, focusing on packaging, marketing, and consumer goods, highlighting the industry’s strides and challenges. …The paper industry is a pioneer in embracing circularity. Paper products are inherently renewable, recyclable, and biodegradable, making them ideally-suited for a circular economy. The industry’s commitment to sustainable forest management, efficient production processes, and robust recycling systems underscores its circularity credentials. While the paper industry has made significant strides towards circularity, challenges remain. …Contaminants in the recycling stream, fluctuating market demand for recycled materials, and the need for more advanced recycling technologies are areas that require ongoing attention and innovation.