Steve Guilbeault Jim Irving

MONTREAL — Nearly 10,000 hectares of privately held Acadian forest, coastline and dunes in New Brunswick will be recognized as another effective area-based conservation measure, thanks to the visionary leadership of J.D. Irving, Limited (JDI). The initiative was shared during an event hosted by the Nature Conservancy of Canada where global experts profiled emerging conservation solutions, presenting leadership and investment opportunities to accelerate the nature agenda. This announcement by JDI is a concrete example of a whole-of-society approach to accelerating conservation. The lands held by Saint John-based JDI boast a variety of ecosystems, which provide habitat for animals like pine marten and endangered piping plover. These lands represent some of the province’s most unique and biodiverse areas, including the Irving Nature Park in west Saint John, Bouctouche Dunes, Ayers Lake and the headwaters of the Miramichi and Restigouche rivers.