Procter & Gamble accused of ‘greenwashing’ in Charmin toilet paper, lawsuit says

By Jonathan Stempel
Reuters
January 17, 2025
Category: Business & Politics
Region: United States, US East

A new lawsuit accuses Procter & Gamble of deceiving Charmin purchasers with misleading environmental claims, known as greenwashing, about how it sources its toilet paper. In a proposed class action on Thursday, eight consumers said Procter & Gamble obtains most wood pulp for Charmin from the Canadian boreal forest… through harmful logging practices such as clear cutting and burning. The consumers called this sourcing “completely at odds” with Procter & Gamble’s public commitment to protecting the environment, including its “Keep Forests as Forests” campaign and the “Protect-Grow-Restore” logo found on Charmin packages. The lawsuit called the display of logos from the Forest Stewardship Council and Rainforest Alliance misleading because Procter & Gamble uses little pulp from FSC-certified forests and the Rainforest Alliance no longer has a certification program. …The lawsuit… seeks restitution, compensatory damages and punitive damages for violations of consumer protection laws in 28 U.S. states and Washington, D.C.

Read More