Americans use an average of 141 rolls of toilet paper per person annually, more than citizens of any other country. As climate change continues to drive businesses to consider ways to reduce carbon emissions, a debate has ensued over whether using recycled or non-recycled (virgin) fibers is more environmentally friendly. …The word “recycled” often evokes a sense of caring for the earth. …This makes sense since recycling, in general, can be an effective method of reducing landfill waste (especially single-use plastic). However, when it comes to selecting paper products like toilet paper and paper towels, organizations should carefully consider the environmental impact of the product’s entire life cycle, not just whether it is made from recycled or virgin fibers. In many cases, this decision-making can reveal potential pitfalls of recycled paper and show how virgin fibers can be a superior option.