The relationship between the timber industry and the merchant sector has never been stronger. Through effective communication and understanding, we have navigated a turbulent market that, since the start of the pandemic in 2020 has seen supply chain issues and fluctuating prices. This is all at a time when wood is embraced as the low carbon option in building toward a sustainable future. …It is vital that accurate information reaches right through the supply chain. …we work closely with our merchant customers and talk to their end users, including housebuilders, to explain what is happening and why. …As the building industry faces rising labour costs and skills shortages, innovation in wood products is increasingly essential. …Over the past 12-14 months, we have been doing a lot of training online. …Although price is still a significant factor, we are seeing more and more people wanting to buy sustainable products.