When Domino’s advertised its “smokehouse” pizzas in 2023, it trumpeted that the meat was smoked over timber logged from “Aussie Mountain ash”. It also advertised that the timber was certified as sustainable. But what the advertising didn’t promote was that mountain ash forests are critically endangered, with logging listed as one of the key processes threatening them. And now the ABC can reveal the certification that assured consumers that logging was sustainable was breached in seven different ways, according to the organisation that accredits certifiers. Those breaches included potentially stealing the trees from the neighbouring state forest, ignoring protections for waterways and logging potential endangered species habitat. “I think Australians should be absolutely appalled that the world’s tallest flowering tree is chipped up to make woodchips to smoke pork bellies to put on pizzas. It’s ridiculous. What are we talking about? Endangered possum pizzas?” Professor Lindenmayer said.