Construction’s productivity gap and labor shortage may have a solution—but it won’t be found on the jobsite. The future of the industry is in offsite construction, a technology-driven solution in which wood has a big role to play. The Softwood Lumber Board (SLB) is actively researching and testing mass timber to create performance-based paths to meeting current building codes. A 2017 report from the consulting firm McKinsey puts the market opportunity in the U.S. at $500 billion if the construction industry can shift to more efficient production methods, such as offsite construction. In offsite construction, building components are designed, fabricated and assembled in a controlled setting before being shipped to the jobsite for rapid installation. Projects best suited for offsite construction demand a high degree of repetition, such as multifamily, student housing and hospitality.