You’re probably not alone if you’ve driven on I-91 and were perplexed by a billboard depicting a chainsaw with a promise to conserve forests. The billboards, adorned with phrases like “true conservation requires a blade,” populating I-91 and other areas around Franklin County were put up by Forest Carbon Works, a Minnesota-based company that works with small landowners to break into the carbon market. …The carbon market offers credits for companies reducing or offsetting the use of fossil fuels. …“One of the misnomers is that forest carbon and carbon markets and carbon sequestering is really something that tree huggers do,” Toby Schneider, Forest Carbon Works COO said. “Healthy management of a forest … is important for landowners and our environment.” Schneider said actions like cutting down diseased trees or gathering fire wood can help benefit a forest, and that’s the idea behind a chainsaw that saves trees.