Through a diverse array of partnerships with both public agencies and private organizations, the Softwood Lumber Board and its funded programs have proven that the industry is stronger and produces greater results when we work collaboratively. The SLB has a focused mandate—to increase demand and expand markets for softwood lumber products—but the reality is that achieving that goal means relying on partners with different mandates but coordinated interests. Often, the SLB acts as a nucleus for a much broader effort, making significant investments in the growth of the wood products sector and, in turn, attracting like-minded investors, working toward the common goal of a thriving and sustainable forest products sector. …Here’s a look at how the SLB leads a united effort, utilizing partnerships to achieve the industry’s common goals.