Vietnam’s wood processing and export industry is on track to surpass its 2024 export target of 15.2 billion USD, navigating through complicated market developments with strategic adaptability. Statistics from the General Department of Vietnam Customs showed that Vietnam’s wood export turnover in the first 11 months of 2024 was estimated at over 14.6 billion USD. Industry experts said seeing the market’s robust recovery signs, enterprises have proactively outlined production plans and sought new markets. According to Vice Chairman of the Handicraft and Wood Industry Association of Ho Chi Minh City Nguyen Chanh Phuong, the US now accounts for 54% of the Vietnamese wood exports. …Chairman of the Binh Duong Furniture Association Nguyen Liem highlighted the efforts of local firms to bolster shipments, including making innovative product designs that are attracting international customers and pivoting to e-commerce channels, demonstrating flexibility in their sales strategies.