NIMBYism often attempts to preserve the status quo at the expense of opportunity, equity and sustainability. Overcoming this opposition means an investment in neighborhoods that can welcome new families, support local businesses and ensure that people of all backgrounds can have a place to call home. When faced with a public opposed to a project, it can be helpful to engage community leaders or members who have previously benefitted from a similar type of housing. …NAHB provides resources and assistance to members and state and local associations. For example, NAHB recently supported the Home Builders and Remodelers Association of Massachusetts (HBRAM). …Through support from NAHB’s Legal Action Fund, HBARM highlighted the broader implications of zoning reform and how housing shortages affect everyone.