On July 9, 2025, US President Trump announced plans to impose a 50% tariff on all imports from Brazil, with the new policy slated to take effect August 1, 2025. …The Brazilian government stated it would take reciprocal measures. …The announcement has drawn attention from a wide range of industries, particularly those with significant US–Brazil trade exposure. These include forest products… Brazil is a global leader in pulp production with the US playing both a direct trade partner role and a downstream consumer of Brazilian fiber-based materials. …Brazil produces 29% of the global market pulp capacity. This means many countries rely on imports from Brazil to support domestic demand across paperboard, packaging, hygiene, and tissue segments. …For US companies, Brazilian hardwood pulp is a crucial feedstock for high-performance and cost-effective paper production. Any shift in trade policy—such as a potential 50% tariff—could dramatically alter sourcing economics, disrupt supply agreements, and push buyers to reassess supplier portfolios.