TORONTO — Who Gives A Crap, the purpose-driven toilet paper brand that donates 50% of profits to help provide clean water and toilets for all, has officially landed in Canada – offering soft, stylish and sustainable household products that are good for your bum and great for the planet. New research commissioned by the brand found 83% of Canadians are unaware of the impact the traditional toilet paper industry has on the boreal forest. …Every year, more than a million acres of the boreal are decimated, threatening biodiversity and accelerating climate change. Simon Griffiths, Co-Founder of Who Gives A Crap, “By switching to 100% bamboo or recycled rolls, Canadians can help protect one of the world’s most important forests.” …Now sold in nearly 40 countries… it’s already one of Australia’s top toilet paper brands and is growing fast in the UK and US. [