For more than 80 years, the annual TLA Convention + Trade Show has been the premier gathering place for forestry’s top decision-makers. Whether you choose to sponsor the convention or exhibit at the trade show, your participation offers unmatched opportunities to connect, showcase, and grow your business.

“We sponsor the TLA Convention + Trade Show every year because it’s one of the best opportunities for exposure and relationship building—connections that have made a lasting impact on our business and our brand,” says Tracey Russell, Vice President–Equipment, Inland Truck & Equipment Ltd.

Unparalleled Networking

The TLA Convention + Trade Show brings together the leaders who shape the future of BC’s forest industry. As a sponsor or exhibitor, you’ll gain direct access to influential professionals—contractors, suppliers, government representatives, and business owners—all in one place. The connections you build here can translate into lasting partnerships and real business results.

“The TLA Trade Show allows us to connect, each year, with the ‘who’s who’ of the BC forest industry. There is no substitute for establishing and strengthening in-person connections with our customers, while demonstrating our support for their business, and the association that represents them,” says Tyson Lambert, Vice-President – Sales and Engineering, T-MAR Industries Ltd.

Premium Brand Exposure

Visibility at the TLA Convention & Trade Show extends well beyond the event. Sponsors enjoy high-profile recognition before, during, and after the convention, ensuring your brand stays top of mind among key industry players. Exhibitors benefit from a busy trade show floor, featuring key traffic drivers like the Trade Show Happy Hour, Lunch on the Trade Show Floor, and Suppliers’ Night—a lively event with auctions, entertainment, and a BBQ buffet that draws more than 500 attendees.

“We always enjoy attending the Truck Loggers Convention + Trade Show and find it professionally rewarding. The quality of session speakers provides a great learning experience, and the networking abilities and settings are always exceptional,” says Thomas Medd, Manager – Corporate Sales British Columbia and Southern Alberta, Fountain Tire.

Impact the Future of Forestry

By sponsoring the TLA convention, you’re not just promoting your brand—you’re investing in the future of the industry. Your support helps drive progress, innovation, and sustainability across the forestry sector.

Elevate your brand. Engage with industry leaders. Be part of an event that shapes the direction of forestry in BC.

To learn more about sponsorship opportunities, contact Sarah O’Dea at events@tla.ca.

For exhibitor information or to register your booth, click HERE.