Pulp and paper mills sit at the intersection of several decarbonization pressures. …This makes them tempting targets for hydrogen developers who are trying to find new markets… In Prince George the firm Teralta attempted what was possibly the only hydrogen-for-energy scheme in British Columbia with a chance of working. Their idea was to capture hydrogen produced as a by-product by the nearby chemical plant Chemtrade (from its sodium-chlorate process), purify and pipe it about 500 metres to a nearby pulp mill owned by Canfor. …The Kamloops Clean Energy Centre proposal which crossed my screen today with its announcement is a clear example of hydrogen for energy types desperately seeking for any reason to exist. It is presented as a modern solution for industrial decarbonization, led by an Indigenous economic development corporation, with a promise of cutting natural gas use at the mill. It reads well at a distance.