Awareness of the Forest Stewardship Council (FSC) label for responsible forest management continues to rise in Germany, reaching 77% in 2025, a recent survey has indicated. According to the 2025 Global Consumer Awareness Survey, conducted by Ipsos on behalf of the FSC, recognition of the label has reached 77% among German consumers – up six percentage points since 2022. The study, based on more than 32,000 consumers globally, shows that 59% of German respondents trust brands more if they offer FSC-certified products. Across the DACH region, awareness remains high, particularly in Switzerland (81%) and Austria (68%). …The data reflects a broader behavioural shift: while environmental issues receive less public attention, consumers increasingly act on sustainability through everyday purchases. …For retailers and brands, the growing demand for credible sustainability claims is becoming increasingly significant.