It’s not behind a paywall. It doesn’t chase clicks. And it doesn’t try to be everything to everyone. Instead, it’s quietly become a daily habit for thousands across the forest sector—industry, government, First Nations, researchers, students, and retirees alike—all looking for a simple way to stay informed. What started as a small idea has grown into something much bigger than we imagined. Today, Tree Frog directly reaches more than 100,000 readers across BC, Canada, the US and beyond, with thousands more picking it up through company circulations, association newsletters, and even university classrooms. In many ways, it has become shared infrastructure for the sector—a common starting point for understanding what’s happening and why it matters.

But like many things that are widely used, it can be easy to assume it will always just be there. Tree Frog has remained free and open-access by design. We’ve always believed the sector is better off when information flows easily—when a student can access the same news as a CEO, and when smaller operators have the same visibility as larger ones. That only works, however, because a portion of the organizations and individuals who rely on it choose to support it. And in a year when the forest sector is facing real challenges, that support matters more than ever. To those organizations already supporting Tree Frog—thank you.

If Tree Frog is something you or your organization rely on, we’d encourage you to consider being part of that support—whether as a sponsor, a Friend of the Frog, or simply by spreading the word. Even small steps help ensure we can continue delivering this service in its current form. Either way, we’re grateful you’re here and part of the community.