Maninder Sidhu

The federal government will launch a “strategic exports office” aimed at helping Canadian businesses land lucrative foreign contracts as Ottawa looks to diversify trade beyond the United States, International Trade Minister Maninder Sidhu announced on Thursday. The office will be an arm of the federal government that will help Canadian businesses and government officials be “better coordinated,” he said. “We are launching Canada’s first-ever strategic exports office, working side by side to help our best companies win the biggest contracts in the toughest markets around the world,” Sidhu said. “Think of the strategic exports office as your government-level dealmaker. It brings strategic advocacy, government financing, and diplomatic support together in one place,” he added. The office will have diplomatic and financial experts, along with “business backing from the industries,” Sidhu said.

Government of Canada, Global Affairs: Minister Sidhu establishes Strategic Exports Office to strengthen Canada’s global competitiveness