A new alliance to secure the future of forests and ensure they thrive

By Marc Benioff, Alexa Firmenich and Chavalit Frederick Tsao
The World Economic Forum
January 22, 2026
Category: Forestry
Region: International

A perfect storm has hit Earth’s forests. Home to 80% of terrestrial biodiversity, our forest landscapes are straining under a new normal of +1.5 °C temperatures. Forests are increasingly vulnerable to disease, fire, floods, thaw and pollution – affecting communities, countries and our collective future prosperity. Forest investors are navigating new levels of complexity from the degradation of carbon sinks, carbon market failures, artificial intelligence-led disinformation, constrained funding and continued deforestation. We are witnessing wildfire superseding agriculture as the leading cause of tropical deforestation. Today in Davos, we launch the Forest Future Alliance (FFA). Housed within the World Economic Forum, the FFA supports private sector and philanthropy investors on their journey navigating complexity and in support of responsible conservation, restoration and stewardship of forests – the lungs and heart of our planet.

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