Adidas has committed to Canopy’s CanopyStyle and Pack4Good initiatives and it is hoped the commitment will also help the brand to move to low-carbon and circular Next Gen alternatives for its textiles, paper and paper packaging products. The initiatives are said to be dedicated to eliminating the use of fibre sourced from climate-critical forests in textiles, paper, and paper packaging while promoting the adoption of low-carbon and circular alternatives. …In addition to committing to sustainable sourcing practices, Adidas is also exploring solutions to reduce waste and reliance on virgin forest fibre. This includes using discarded clothing for viscose production and agricultural residues for paper packaging, thereby repurposing waste materials while reducing the pressure on vital forests. Adidas aims to increase the use of recycled materials in its paper packaging and prioritise sourcing from Forest Stewardship Council (FSC)-certified forests when virgin forest fibre is necessary.