
Robert McKellar
At International Pulp Week, political risk expert Robert McKellar delivered a timely and unconventional keynote that used a real-world policy shift to test a scenario-based approach to geopolitical uncertainty. Titled “Managing Geopolitical Uncertainty and Its Challenges,” the presentation featured a hypothetical pulp company navigating a shifting landscape of US tariffs, culminating in an unexpected twist: a policy reversal on tariffs the day after the analysis was completed. McKellar, Director of Harmattan Risk, emphasized from the outset that his session was not about delivering forecasts or policy advice, but about helping companies become more comfortable working with uncertainty. The tool he introduced—a scenario-based assessment—was less about pinpoint accuracy and more about creating a “living intelligence picture” to guide decisions in real time.
The unique twist, however, was that McKellar’s own process of preparing for the keynote presentation mimicked the very conditions of uncertainty he was seeking to illustrate. As he developed the ‘fictional company’ Thor Wood Pulp AB’s case study throughout late March and early April, the global trade landscape kept shifting. His assessment was finalized on April 8. On April 9, the Trump administration abruptly announced a 90-day pause on reciprocal tariffs. This reversal not only disrupted his planned narrative, but underscored his entire thesis: in volatile times, any analytical framework must remain adaptive, fluid, and responsive. …In a world of rapid political change, pulp producers and global businesses don’t need perfect foresight. What they need is a way to stay balanced, make timely decisions, and keep moving forward—even when the path ahead is constantly shifting.