International Pulp Week brought together global market pulp leaders for two days of presentations, market intelligence, and industry dialogue hosted by the Pulp and Paper Products Council. Tim Brown, vice president with PPPC opens and introduced the program before before handing the sessions to day one speaker and moderator Kevin Mason of ERA Forest Products Research, and day two moderator Kelly McNamara of Numera Analytics. Now in its 21st year, IPW remains the premier annual gathering for the market pulp sector — drawing producers, end-users, analysts, and suppliers from across the value chain for a concentrated look at the forces shaping global markets. This year’s program covered an unusually wide range of territory, from geopolitics and macroeconomics to fibre performance, specialty cellulose, bleaching chemicals, carbon capture, and a comprehensive market outlook. For those who missed Tree Frog’s coverage, here are all of our summarized stories.
Day One – May 11, 2026
- The Shifting Landscape with Kevin Mason, ERA Forest Products Research
- A Macro View on Tariffs and Global Markets with Joaquín Kritz Lara, Numera Analytics
- Optimizing Fibre, Elevating Performance with Rodrigo Marchi, Suzano
- Specialty Cellulose: Market Dynamics & Outlook with Christian Chavassieu, CelCo
- Carbon Capture in Pulp & Paper: Monetizing Biogenic CO2 with Jouni Martiskainen, Svante
Day Three – May 12, 2026
- Northern Softwood in TAD Tissue with Ismo Nousiainen, Metsä Fibre
- Global Trends in Bleaching & Pulping with Craig Murphy, Chemical Market Analytics by OPIS
- Making the Right Fibre Choices with Aki Temmes, UPM Fibres
- Tissue and Other End-Uses with Mathieu Wener, Numera Analytics
- China and Asia in Focus with Li Meng, Pulp & Paper Products Council
- Global Pulp Markets: Review and Outlook with Emanuele Bona, Pulp & Paper Products Council
Key takeaways from Vancouver include:
The 2026 program confronted an unusually turbulent global backdrop — the closure of the Strait of Hormuz following the outbreak of conflict in Iran, escalating US trade policy uncertainty, and a global pulp market navigating the dual pressures of Latin American capacity expansion and China’s accelerating shift toward domestic self-sufficiency. Eleven speakers across two days addressed the forces reshaping the industry, from macroeconomics and fibre performance to specialty markets, chemical supply security, carbon capture, and a comprehensive market outlook. …
– The Trump administration’s trade agency said on Wednesday it will kick off the first of three negotiating rounds with Mexico this week to revamp the North American trade agreement, but made no mention of any talks with Canada. The U.S. Trade Representative’s office said in a statement that Deputy U.S. Trade Representative Jeffrey Goettman will lead bilateral talks in Mexico City on Thursday and Friday focused on “economic security and rules of origin for key industrial goods.” USTR Jamieson Greer stayed in Washington to attend a White House cabinet meeting on Thursday. USTR said the U.S. and Mexico will hold a second round of negotiations in Washington June 16 to 17, focused on agriculture and “a level playing field,” with a third set of talks in Mexico City scheduled for the week of July 20. …But USTR’s statement made no mention of bilateral talks with Canada.
VANCOUVER, BC — Canfor Corporation announced today that its 77%-owned subsidiary, Vida AB, will permanently close its sawmill operations in Urshult and Orrefors, Sweden. “While this was a difficult decision, the closures are necessary given the ongoing imbalance between production capacity and access to fibre in southern Sweden,” said Karl-Johan Löwenadler, CEO of Vida AB. “By concentrating production in fewer more productive and efficient facilities, we will strengthen Vida’s competitiveness and better position the business for the future.” The closures will reduce Vida’s annual lumber production capacity by approximately 265,000 cubic metres. Following the closures, Vida will operate 13 sawmills across central and southern Sweden, along with its other facilities in packaging, specialty finishing, and logistics.
European negotiators agreed late on Tuesday to implement the controversial trade agreement concluded last summer with the US. However, the deal — signed in the Scottish city of Turnberry — remains fragile as long as US President Donald Trump continues to use tariffs as a tool of political pressure. Diplomats and MEPs reached an agreement late on Tuesday to implement the contentious EU-US agreement, which eliminates duties on most US industrial goods imported into Europe. …The so-called “Turnberry Agreement,” criticised by MEPs as unbalanced, raises US tariffs on EU goods to as much as 15%. …In the final compromise text, the Commission would be able to suspend the trade agreement — at the request of either Parliament or a member state — if the US fails to lift tariffs on European steel and aluminium products by the end of 2026.
ARNEBURG, Germany — Valmet will deliver a new ash crystallization plant for Mercer Stendal mill in Arneburg, Germany. This investment is part of Mercer’s long-term vision to further reduce the mill’s emissions and improve its performance. Ash crystallization plant contributes to this target by helping to close the mill’s chemical circulation, reducing the need for make-up chemicals, and by helping to extend the recovery boiler maintenance intervals to 24 months and beyond. …Martin Zenker, mill manager, said “The new ash crystallization plant will help us to further improve both operational and environmental performance.” …Mercer Stendal mill in Arneburg, Germany was started up in 2004 and today has a capacity of 740,000 tonnes per year of bleached softwood kraft pulp. The biomass power plant at the site is one of the largest of its kind in Germany with an output of 148 megawatts.
AUSTRALIA — Timber NSW, the industry body representing the NSW hardwood industry, 
Russian lumber production is rising despite deteriorating sales and falling exports, driving inventories higher as weak household purchasing power limits the domestic market’s ability to absorb excess supply, according to the monthly Russian Lumber Industry Insights report. Companies are trying to maintain production volumes, the report said, but warehouse stocks are rising because domestic demand is weakening. The ministry in May sharply reduced its growth outlook, revising GDP growth for the current year to 0.4% and to 1.4% in 2027, and reported that the economy contracted by 0.3% in the first quarter. …At the same time, the crisis in China’s construction sector has reduced import demand and intensified price competition. …Logistics costs for Russian suppliers continue to rise, the report said, further reducing the profitability of shipments. Taken together, weakening domestic demand, lost market share in China and higher transport costs are creating pressure on exporters and contributing to a buildup of stocks.
Sentiment within Germany’s timber industry remained under pressure in April, with businesses increasingly pessimistic about the months ahead despite a slight improvement in current trading conditions. …Compared with Germany’s wider manufacturing sector, the timber industry continues to underperform, with the ifo Institute’s broader manufacturing index remaining significantly stronger. The picture across the wood sector remains uneven. Companies involved in prefabricated timber construction were the only group to report positive current business conditions, while sawmills, furniture manufacturers and timber packaging businesses continued to report weak trading environments. HDH linked the relatively stronger outlook in timber construction to improving housing activity. …However, the furniture sector continues to struggle with weak consumer confidence and declining construction completions. …Despite isolated signs of recovery in construction-related segments, HDH said overall business confidence remains at a persistently low level.
Canada Wood Japan has helped secure an important market-access outcome for Canadian Hem-Fir (N) dimension lumber in Japan. In collaboration with the National Lumber Grades Authority and the Canadian Lumber Standards Accreditation Board, Canada Wood Japan worked with Japan’s Ministry of Land, Infrastructure, Transport and Tourism to obtain recognition of the revised standard design values for Hem-Fir (N) dimension lumber graded under NLGA standards. For builders, designers and structural engineers in Japan, design values are essential. They provide the basis for structural calculations and help determine where and how lumber can be used in code-compliant buildings. When grading rules or design values are revised in Canada, those changes must also be properly understood and accepted by Japanese regulatory authorities to ensure continued market access. …Canada Wood Japan demonstrated that the revised Hem-Fir (N) design values would continue to meet Japan’s structural safety requirements and would not compromise the performance of conventional wooden buildings. 
In this edition of Market Insights, you’ll find:
The Finnish Sawmill Industry Association is urging the government to accelerate wood construction and broaden the use of domestic wood in building, saying Finland is not using wood construction enough to raise value added for domestic wood, support investment and strengthen regional vitality. It calls for the Ministry of Economic Affairs and Employment to lead a national wood-construction program and appoint a high-level cross-government steering group, the Finnish Sawmill Industry Association reported. The association links wood construction to Finland’s competitiveness and industrial policy and says the market’s development should be treated as part of efforts to cut emissions from the built environment. It also calls for increasing the use of domestic wood more broadly in construction, beyond wood construction in a narrow sense. …It calls for regulation and permitting processes to be developed in a direction it says enables investments and links wood construction to Finland’s clean-transition investment goals. 
Globally, fires in 2025 burned the second-lowest area on record since 2002 and emitted the third-lowest CO2 total. Yet, a third successive year of extreme wildfire emissions prevailed in Canada, and catastrophic fires in Los Angeles, South Korea and Europe killed over 90 people and forced over 300,000 evacuations. At the global scale, land area burned by wildfire has declined in since 2002, mainly owing to reduced savannah burning in Africa. However, wildfires are expanding in extratropical forests, and show increasing intensity combined with extreme socioeconomic and environmental impacts1–3. In these areas, wildfire disasters are exacerbated by human land use and the wildland–urban interface4. Many regions are experiencing episodes of extreme wildfires with high rates of spread and intensity associated with substantial loss of life, infrastructure, or carbon stores, even in years with below-average burned area. These hallmarks define an era of declining global burned area but also of rising prominence of extreme and deadly wildfires.
Japan’s forestry sector is at a crossroads. Population decline and cheap imported timber are driving down prices. Forest ownership is fragmented and small-scale, further limiting profitability. The workforce is aging and shrinking. As a result, many forests — planted decades ago, when timber profits seemed surer — are now under-managed, abandoned, or not replanted after being clear-cut. “Especially over the past few years, we have seen a lot of forest owners decide to give up their land,” says Akio Abe, associate director of the Ishinomaki District Forestry Association in Miyagi Prefecture. …Carbon credits, Abe hopes, can provide the financial backing needed to turn the Ishinomaki District woods into a boon, not a burden, for both local landowners and the environment. Together with corporate partners, the foresters are applying for credits certified by an international body, a rarity among forest carbon projects in Japan.
European timber organisations have made a last, united call for changes to be made to the EU Deforestation Regulation (EUDR) before it comes into force this December. Eighteen organisations from various sectors, including timber, panels and packaging groups, called for an EUDR Information System “without flaws and technical constraints, aligned with business practice”. The coalition underlines that the Information System must be operationally workable and aligned with real business practices. The EUDR Information System, which represents the backbone of the traceability feature of the EU regulation, is aimed to prevent products linked to deforestation from entering the EU market. Particular coalition concerns relate to DDS aggregation, technical limitations of the TRACES-based system, the usability of simplified declarations for SMEs and micro-enterprises and the lack of clear procedures in the event of system disruptions or outages.
Spain is one of the southern European countries on the front line of climate change as higher average temperatures stoke heatwaves, droughts and forest fires. Prime Minister Pedro Sánchez presented what he called Spain’s biggest-ever campaign against forest fires on Thursday after deadly blazes devoured a record amount of land last year. Spain is one of the southern European countries on the front line of climate change as higher average temperatures stoke heatwaves, droughts and forest fires. The country sweltered through its hottest summer on record in 2025, when almost 4,000 square kilometres of land went up in smoke, the highest figure registered by the European Forest Fire Information System. “We will put in place all the resources” available to the government “to mitigate this emergency situation as much as possible and to prevent it happening again on this scale,” Sánchez said at the Torrejón airbase outside Madrid.
PORTUGAL — Devastating wildfires gripped Portugal in 2025, when more than a quarter of a million hectares of land burned. With fears that this year could be even worse, Portugal has mounted an intensive nationwide operation to clear fallen trees and dry leaves – the tinder that wildfires thrive on. Citizens are being asked to clear the land around their homes – known to be one of the most effective ways of saving lives – as well as flagging up blocked roads to authorities as these could prevent emergency services from getting to them. …As part of this anticipatory approach, specialist reconnaissance teams will be deployed in each of the country’s sub-regions, tasked with providing the operations commander with essential information on the risk and type of fire. …999 fires were recorded on Portuguese soil in 2025, burning 284,012 hectares. The burned area was twice that of 2024, making 2025 the second-worst year of the last decade.
Brazil’s Atlantic forest, the country’s most threatened biome, last year recorded its lowest level of deforestation since monitoring began 40 years ago, a new report shows. The forest is Brazil’s most populous biome, and home to 80% of the population and major cities such as Rio de Janeiro and São Paulo. In 2025 it recorded 8,658 hectares of deforestation, marking the first time it has fallen below 10,000 hectares since 1985. Environmentalists have welcomed the results, which they say could even lead to “zero deforestation” in the Atlantic forest within just a few years, but warned of potential risks that could reverse the downward trend of recent years. One is the recent approval of the so-called “devastation bill” in Brazil’s congress that drastically weakens environmental law. The other is the prospect of a far-right government, opposed to environmental protection policies, returning to power in the October presidential election…
After a series of record-breaking US heatwaves, the 2026 bee swarm season in North America has started 17 days earlier than last year, pushing beekeepers to adapt to a rapidly shifting season while raising new questions about how honeybees are responding to the climate crisis. According to a 
The Forest Stewardship Council (FSC) and Verra are pleased to announce a collaboration that will bring greater transparency and credibility to the voluntary carbon market. Under this new arrangement, Verified Carbon Units (VCUs) issued through Verra’s Verified Carbon Standard (VCS) Program can now carry an FSC label when they are generated from forests that hold valid FSC Forest Management (FM) certification. This means that buyers and stakeholders can readily identify carbon credits that come from responsibly managed, FSC-certified forestlands. This means projects that are dual registered under both the VCS Program and FSC FM certification will be eligible to apply the FSC label to their VCUs in the Verra Registry. To qualify, projects must demonstrate full spatial and temporal overlap between the VCS project area and the FSC-certified forest, and must hold a valid FSC FM certificate for the entire verification period.
According to a new report from Allied Market Research, the global biomass market size was valued at $59.0 billion in 2023 and is projected to reach $121.0 billion by 2033, growing at a CAGR of 7.5% from 2024 to 2033. The rapid shift toward renewable energy sources, growing environmental concerns, and supportive government policies are significantly contributing to the expansion of the biomass market across the globe. The increasing focus on reducing greenhouse gas emissions and improving energy security is encouraging governments and industries to invest heavily in biomass energy technologies. Unlike fossil fuels, biomass is considered carbon-neutral because the carbon dioxide released during energy generation is offset by the carbon absorbed during the growth of biomass feedstocks. This advantage is making the biomass market increasingly attractive for sustainable energy development. The growing demand for renewable energy is one of the major factors fueling biomass market growth. … Biomass energy provides a reliable and stable source of renewable power…
Across the UNECE region, understanding how wood energy use relates to forest resources and energy supply remains a central question for policy. These relationships are reflected in material flows from forests and forest-based industries into energy supply. Drawing on data from the Joint Wood Energy Enquiry (JWEE), this report shows that increasing wood energy consumption has coincided with declining reliance on roundwood and a growing contribution from industrial by-products, processed wood-based fuels and post-consumer recovered wood. Over the same period, the share of forest net annual increment directly used for energy remained broadly stable, even as wood energy increased its contribution to total primary energy supply. Together, these developments point to changes in the composition of feedstocks, uses and consuming sectors rather than a simple intensification of harvest pressure, while cross-country differences reflect variation in forest endowments, industrial structures and trade patterns.