The global pulp and paper industry is entering a new period of uncertainty after several turbulent years marked by supply chain shocks, rising costs, and shifting market dynamics. While packaging demand continues to grow, analysts warn that the rapid build-up of new capacity could soon trigger a global oversupply of fibre-based products. According to a recent market analysis, the global paper and pulp market was valued at 500 billion USD in 2024 and is expected to reach 650 billion USD by 2033, representing an annual growth rate of around four per cent. The trend, however, hides deep structural divides – strong expansion in packaging and tissue paper, but continued decline in printing and writing grades. …Analysts agree that the coming decade will determine whether the paper and pulp sector can balance growth with sustainability – or whether the combination of overcapacity, energy costs, and environmental constraints will usher in a new era of consolidation.