In 2004, Dr. Geoff Scudder of UBC completed one of B.C.’s most important biodiversity analyses. By mapping species rarity and richness, he identified where the province’s most threatened species occur and where biodiversity is most concentrated. These biodiversity hotspots are the places where conservation matters most. These hotspots occur mostly in the South Okanagan, the Lower Mainland, and Southeastern Vancouver Island along with the Gulf Islands. Despite their global significance, these hotspots remain largely outside B.C.’s protected area network. As Canada advances its 30×30 plan to protect 30% of land and ocean by 2030, the gap between what is protected and what needs protection is poised to widen. Canada has committed to 10 new national parks, and B.C. has proposed three new conservation areas. Yet none of these proposals capture Scudder’s hotspots. Once again, B.C. is protecting more of what is already safe and less of what is truly at risk.