CALGARY, AB – Big Rock Brewery Inc. is excited to announce it has taken steps towards enhanced sustainability by switching its’ four, six and eight-pack products from plastic ring bindings to “Earthrings.” Earthrings, designed to reduce packaging waste, are crafted from multiple layers of solid fiber cardboard with a biodegradable, moisture-resistant coating. These are 100% recyclable, compostable, and made with environmentally friendly inks, providing an eco-friendly alternative to traditional plastic packaging. Earthrings decompose naturally, helping to reduce landfill waste and ocean pollution. They can be easily recycled or composted, offering flexibility for consumers and minimizing negative environmental impact. Despite being eco-friendly, Earthrings are designed to securely hold and protect beverage cans, maintaining the quality Big Rock drinkers expect; and it is estimated this transition will divert 23,529 kg of packaging waste annually from the landfill. Big Rock has brewing operations in Calgary, Alberta, Vancouver, British Columbia, and Toronto, Ontario.