Brazil’s main plan to protect the Amazon rainforest, the centerpiece of its COP30 climate agenda, is moving ahead — with Norway playing a key role in its launch, though initial funding falls well short of expectations. The Tropical Forest Forever Facility, or TFFF, designed to support the conservation of endangered forests worldwide, will receive around $5 billion in pledged contributions — far short of its $25 billion target. Norway and France have agreed to join Brazil in investing in the fund, while Germany will announce its contribution on Friday, Brazilian ministers said on Thursday. “It is an unprecedented initiative,” President Luiz Inácio Lula da Silva said. “Forests are worth far more standing than felled.” The new fund could play a pivotal role in forest protection as the current climate policies and green finance remain insufficient to address the magnitude of the global challenge, said Lula.