Since its inception in 2003, Canada Wood has been the designated export market diversification lead for the Canadian forest sector and its stakeholders. Canada Wood is a good investment of industry money, which is leveraged through a shared funding agreement between Canada Wood and its government partners, including BC’s Forestry Innovation Investment, Alberta and NRCan. According to an independent 3rd party study, between 2015-2019 there was a $28 return on investment for every $1 invested in programming. In the last two years, Canada Wood focused on improving our programming and cost picture, thus improving our ROI. We will continue to focus on enhancing our outcomes. Our intention with this Impact Report is to give you the depth of information that allows you to fully understand the work we’ve done during this time period, as well as what we’re focusing on in the future.