The world has developed a conscience about the environment and wood has emerged as one of the most effective solutions to achieving a sustainable world. BC Canada, a leader among responsibly sourced suppliers of wood, has been playing a crucial role. With the Indian wood market projected to increase from USD 1 billion in 2024 to USD 1.47 billion by 2029, growing at a CAGR of 8%, the country is set to become one of the largest consumers of wood in the world. There is a renewed interest in sustainably harvested wood, fuelled by factors such as the growing number of young urban families, global exposure and awareness about environmental concerns, and rising incomes. In Indian consumers’ quest for eco-friendly wood, Canadian Wood has emerged as the most authentic and reliable choice of responsibly sourced wood. …The highlight of the stringent forest management regulations and laws in BC forests are also its extensive third-party forest certification programmes