Canadian Wood Vietnam is focused on educating and building awareness of the advantages of using B.C. wood products for manufacturers or traders seeking softwood for their furniture and interior production and distribution. Canadian Wood Vietnam is a part of Forestry Innovation Investment (FII), a British Columbia Government Crown agency headquartered in B.C., Canada. Through a range of market development and educational programming, Canadian Wood is promoting the strengths and benefits of BC wood products to Vietnam’s wood sector. Along with fostering awareness among manufacturers, a key element of their work is their product trial program, using BC wood species, called ‘Try Canadian Wood’. Through this program, Canadian Wood works directly with manufacturers to become more familiar with the properties and workability of Canadian softwoods and helps to find the right wood species for their projects.