WHITECOURT, Alberta — The new culture centre being built adjacent to Festival Park in Whitecourt will be called the Canfor Culture and Events Centre, after the company Canadian Forest Products which obtained naming rights, according to the Town of Whitecourt. “We’re proud to support the communities where we operate,” Tom Thompson, Canfor Alberta region general manager, said. …Thompson said Canfor supported the centre through its Good Things Come from Trees Foundation. …The Town of Whitecourt began offering naming rights for the new facility and parts within it in the spring of 2025. …Canfor Corporation moved into Whitecourt in 2022 after completing its purchase of Millar Western Forest Products’ lumber operations and wood products assets.