Businesses serving the global voluntary carbon market are reducing head counts, revising services and following buyer demand as they fight for survival in a market that has yet to rebound from a steep contraction that took hold in 2023. …Criticism of carbon projects like Kariba REDD+ and others have tanked most credit prices. The average value for newly issued credits from REDD+ projects—which conserve standing forests—fell from a high of $16.27/metric ton in early 2022 to a low of $8.06/mt in June. …A survey in May found the voluntary carbon market (VCM) contracted from $1.9 billion in 2022 to $723 million in 2023. …Buyer interest has shifted. The first is a move away from projects that reduce emissions to those that actively remove them from the atmosphere, such as projects that regrow forests on degraded land. …Buyers have also turned their attention to carbon reduction efforts supported by national or international frameworks. [to access the full story a WSJ subscription is required]