Twenty years ago, Forests Canada set an ambitious goal to plant 50 million trees by 2025. After planting almost 47 million trees in the past two decades, the organization is on track to plant close to 3.5 million more by the end of this year – the highest annual number in its history – to fulfill its initial 50 million tree pledge. Forests Canada is a national non-profit charity that conserves, restores and grows the nation’s forests as well as educates Canadians on the value of these vital resources. It implements up to 700 planting projects annually and has completed more than 9,700 projects across Canada to date. As a result, Forests Canada has built unparalleled infrastructure and gathered extensive expertise on ways to optimize its projects’ benefits for climate, biodiversity, wildlife, habitat and people. While every tree is important, the sheer number of trees planted is not the ultimate metric for success, says Forests Canada CEO Jess Kaknevicius.