In Canada, third party certifications of logging operations differ greatly in their requirements around sustainability and human rights. While the Forest Stewardship Council (FSC) is well-respected, its competitors – particularly the Sustainable Forestry Initiative (SFI)— are roundly condemned for their lax safeguards around harmful logging practices. Canada, however, is taking a page out of industry’s playbook by characterizing all of its voluntary certifications as being strong indicators of sustainable forestry. This is harmful messaging, which both gives the appearance of legitimacy to weak certification schemes, and undermines FSC. …FSC, which was collaboratively established by environmental and social organizations and companies in the 1990s, is widely acknowledged by experts as being the only certification with rigorous requirements for logging companies in Canada. …Unsurprisingly many of Canada’s logging companies, as well as wood and pulp purchasers, frame SFI and FSC as both having strong standards.