New Real Cedar online ad, “Sexy new siding, Sue” ready to launch. Created as a companion spot to “Nice deck, Dick”, the new “Sexy new Siding Sue“ad employs the same rapid-fire alliteration as the decking ad and features Sue and Sid’s new Real Cedar siding. The new spot will run as a YouTube pre-roll and in-stream ad, as well as on Instagram and Facebook. To date “Nice deck, Dick” has been viewed almost 1.8 million times. Watch the new spot here. The more you show the faster we grow. Share with others and let’s get the word out on why wood is good.
If you’re going to write a novel about an alien fungus threatening the planet, there are few places more suited for the setting than the damp, dark forests surrounding Seattle. At least that’s how Benjamin Percy sized up the situation when he started writing “The Unfamiliar Garden,” the second book in his Comet Cycle sci-fi series. …Steve Trudell, one of Seattle’s top mushroom mavens, says Percy made the right choice. “The Pacific Northwest is an excellent area, mushroom-wise — a big reason why I live here,” he said in an email. A fictional University of Washington mycologist — that is, a scientist who specializes in the study of fungi — is one of the main characters in the book. And that’s not the only parallel between Percy’s plot and matter-of-fact mycology. Although the invasive fungus in his story is totally made up, the way it behaves plays off some of the freakier foibles of real-world fungi.
MENLO PARK — In a small lab in California’s Silicon Valley, Martin Janousek and Stu Aaron are making whiskey. There are no oak barrels stacked floor to ceiling. In fact, there’s hardly any wood at all. Instead, they use syringes, beakers and vials to find a more sustainable way to distil whiskey. “This modern consumer – they tend to care about causes like climate change,” said Aaron, co-founder of Bespoken Spirits. The spirit spends three to five days in a keg-like metal barrel. The company’s technology speeds up oxidation, thus changing the whiskey’s flavor and extracting the color, smell and flavor profile from a piece of oak about the size of a pinky finger. They char the oak in the lab before cutting it into small pieces known as microstaves – this allows them to use 97% less wood. By nixing barrels completely, they can avoid cutting down trees…
Pennsylvania police claim they were called to a Home Depot on a report of “disorderly people having an exorcism” in the lumber aisle. The exorcism was for the dead trees and the would-be wood exorcists were escorted out of the building, according to a now-viral post from the Dickson City Police Department. The incident… has drawn attention due its bizarre quality. The so-called “exorcism,” had commenters confused. …”How does a wood exorcism happen in 2021 and not a single person in Home Depot videoed this for our entertainment. I need answers,” one commenter said. There were two people who took part in the exorcism, or whatever it was – and neither was charged, WTSP reported.
German toilet paper maker Hakle is turning to waste from coffee production to stay afloat, reported Manila Times. Two years ago, at the height of the coronavirus pandemic, the firm profited from a huge demand in essentials – such as toilet paper. But with the health crisis abating, Russia’s invasion of Ukraine has sparked skyrocketing energy costs, forcing Hakle to file for insolvency. It has therefore turned to innovative solution. Huge quantities of coffee grounds are produced every year by the European food industry, and Hakle has found a way to transform the waste into material to make loo roll. The first rolls using the new process were produced at the Duesseldorf-based company’s factory last week. …”The goal is 20 to 25%” of coffee grounds constituting the material for making the paper, replacing wood pulp, said Jung.
From cottagecore to mermaidcore, it can be difficult keeping up with the latest ‘core’ aesthetic taking over social media. The latest Gen Z, TikTok-driven blog trend to wrap your head around? Well, it’s an unusual one to say the least – say hello to ‘goblincore’. Far more user-friendly than it sounds, goblincore is less about small mythical creatures and more about embracing a wholesome, woodsy vibe. The emphasis is on comfort, grounding and nature – but in an earthier, darker and more realistic way… Key motifs include fungi, snails, moss and frogs, and there’s a focus on natural fabrics and colours – with, of course, a faint whiff of the supernatural. …it’s mostly about spending time in nature – and if the pandemic has taught us nothing else, it’s the value of that.
