Canadians faced with escalating fuel costs, crushing grocery bills and higher rent are understandably less concerned about the environment these days, according to the latest public opinion polls. And predictably, politicians eager for re-election are following the polls in terms of their own priorities. But the numbers don’t lie. The world is becoming warmer and climate change is real. The consequences go far beyond the recent ferocity of repeated massive forest fires right across Canada. Given what appears to be a more muted voice in environmental advocacy these days, this is the forestry sector’s moment to present itself as Canada’s strongest champion for the environment because we undeniably have a great story to tell. …A good starting point for industry to develop its environmental advocacy strategy is to take stock.
We should revisit past important research and development initiatives as it relates to wood fibre as the feedstock. This includes further commercialization of bio-based nanotechnology from cellulose, expanding the market for mass timber products, exploring afforestation potentially with fast-growing wood species to grow the wood basket while also expanding the forest footprint to achieve greater carbon sequestration, substituting wood pellets for diesel to provide power to northern communities, and rehabilitating landscapes marred by industrial activity. …It’s astounding to think of how many billions of dollars of investment are being considered for such unproven practices as carbon dioxide sequestration from Canada’s oil and gas industry, when trees represent the largest, single natural carbon sequestration tool on the planet—and Canada has the second largest landmass in the world. …The field is now so much more wide open and desperately looking for a champion to remind us that climate change is here to stay—unless we take action and that forestry can and should be a much bigger part of the solution.


We find ourselves once again compelled to address the 


Following Tree Frog News’ November 7 op-ed, “











In the face of significant challenges—from mill closures to tariffs and shifting global markets—one question we hear more than any other from people: “What can I actually do to help?” When the headlines are dominated by uncertainty, it can feel like the hurdles facing the forest industry are too large for any one person to influence. But there is a powerful way to make your voice heard and tell the provincial government it isn’t just an industry priority but a priority for every British Columbian that wants a resilient future.

As leaders gather t
his week at the 2025 Union of BC Municipalities’ convention to chart the future of British Columbia, forestry must be central to those discussions. Forestry touches communities of every size in every part of BC It is not just an industry — it is part of BC’s fabric. And at a time of pressing challenges, forestry offers solutions: for rural, urban and Indigenous communities, it can and should be a unifying force. …Yet the sector faces headwinds. US softwood lumber duties exceed 35%, global markets remain volatile and further tariff increases loom. These forces are beyond our control, but they make action at home urgent. In challenging times, we need to focus on solutions that make us stronger together — solutions that are about “and”, not “or.”