OTTAWA, Ontario – The Canadian Wood Council (CWC) is delighted to announce the launch of an updated brand identity for its WoodWorks program. This reimagined look created in partnership with agency partner BBDO Canada, improves the accessibility of the brand and establishes an independent visual identity for the Canadian WoodWorks program within a rapidly evolving marketplace. With its simplified, modern design, the brand embraces inclusivity and invites a broader audience to explore the benefits of wood construction… [It] embodies the WoodWorks program’s dedication to technical excellence, environmental responsibility, and service to communities and individuals across Canada. …The design ethos pays homage to Canadian Modernism, honouring a style that is timeless in its simplicity and functionality. The symbol showcases the strength of our collaboration with the AEC+D community in enabling construction with wood. The refreshed colour palette draws inspiration from the organic hues found in our forests, wood products and the many construction sites across Canada.