The Global Buyers Mission (GBM), the largest and most important wood show for international buyers and Canadian sellers of value-added wood products—according to a survey of those attending the annual Whistler affair—is set to kick-off January 25–29 as a custom “live” virtual event. A temporary solution to the current travel and other covid-related restrictions, vendors and buyers alike have been pursuing their marketing and sales objectives via online tradeshows, webinars and events since mid-March. So is it working? Are people planning to participate in the virtual GBM? And what’s their outlook for the event? To find out, we reached out to three high-profile, regular GBM participants. These participants includes Murakami Lumber—one of Japan’s oldest and largest importers of lumber and value-added wood products; Daizen Joinery—a high end custom log home and timber frame manufacturer in Kamloops, BC; and Fraserwood Industries—an innovative provider of heavy timber products and timber fabrication services based in Squamish, BC. Here’s what they had to say…