Panama – Unveiled today at its General Assembly, the Forest Stewardship Council (FSC) reports a sharp slide in public concern for climate change, even after the hottest year on record. The 2025 Global Consumer Awareness Survey – conducted with Ipsos across 50 countries and 40,000+ respondents – find war and conflict (52%) now dominate public worries while climate change trails at 31%. That is a 21-point gap in the 2025 snapshot. Looking only at the 32 countries surveyed in both 2022 and 2025, the concern gap has widened from 12 points in 2022 – where economic hardship was on top position – to 16 points in 2025. …While ‘climate change’ may rank lower as an abstract global issue in the 50-country snapshot, across the forestry module markets, the impacts felt through forests –wildfires, droughts, floods, and biodiversity loss – rank among the top concerns within the forestry sector.