David Coletto, Chair and CEO of Abacus Data and recently recognized as one of the 100 most influential people in Canadian politics by The Hill Times, will present exclusive findings from new public opinion research commissioned by COFI. His talk and data will explore how wildfires are not just an environmental challenge but intersect with rural economic development, public health, forest health, and climate issues. The session will explore how the need for wildfire resilience could help move the public mindset beyond the debate over protection versus timber, and towards a more unified approach to conservation and forestry management.