COFI Coast DIY Market Promotion – A Must See!!

COFI and Canada Wood Group
February 9, 2023
Category: Wood, Paper & Green Building
Region: Canada, International

In the past, lumber for constructing houses was generally procured through lumber wholesalers, but in recent years, younger skilled carpenters, small building contractors, and renovation companies, have increasingly turned to purchasing wood at pro home centers. The Council of Forest Industries (COFI Coast), in collaboration with our members, and Shinohara Pre-Cut and DIY chain Ken Depot Pro have been working on developing the market for Canada Tsuga (hemlock) in the DIY segment. As part of of our promotional efforts targeting a younger audience, we produced a short, up-tempo YouTube video on the DIY market for Canadian hemlock.

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