The Softwood Lumber Board (SLB) recently published its 2024 Annual Report, which details the organization’s impact generating more softwood lumber demand by expanding new and emerging markets and protecting existing markets. “The SLB and its funded programs—the AWC, Think Wood, WoodWorks, and SLB Education—are putting the lumber industry in a stronger position than ever before,” said SLB President & CEO Cees de Jager. “Despite a challenging market for multifamily and nonresidential construction, the SLB delivered strong demand growth for the industry in 2024, generating 1.6 billion board feet of incremental demand and influencing 1,498 projects, representing 66 million square feet.” Since 2012, the SLB and its partners have cumulatively generated more than 15.3 billion board feet in demand, equating to an average return of 86 incremental board feet for every $1 invested. In 2024, the SLB continued to target investments across its key program areas of codes, communications, conversions, and education through its funded programs, partnerships and initiatives.