Muti-tasking is near impossible, with only about 2.5% of people able to do so effectively according to a University of Utah study. Still, so many of us, while driving, are tempted to skip through songs, read a text or reach for something. In honor of Distracted Driving Awareness Month, now is a perfect time to see what more your lumber and building material business can do to curb distracted driving within your fleet. In 2022, the National Highway Traffic Safety Administration (NHTSA) reported a staggering 3,308 people died in distracted driving accidents. While such statistics do exist, incidents often go under-reported but it’s likely a more extensive problem than anyone realizes. …A great place for lumber dealers and operators to begin or strengthen their protocols against distracted driving is by speaking with an insurance professional who understands distracted driving risks as well as the lumber industry.