More companies that provide rayon, lyocell and modal to fashion brands are sourcing less from ancient and endangered forests, according to the nonprofit Canopy. Although the vast majority of cellulosic fibers are still spun from virgin materials, some of the biggest producers have been quickly adopting forest-friendly and circular materials. 70% of companies making semi-synthetic, cellulose-based fibers now exhibit green practices that reduce pressures on forests. 54% of fiber producers that the group tracked have reached the nonprofit’s favorable green rating. …Canopy uses this annual report in part to help brands make informed sourcing decisions. The use of recycled materials for such fibers is still rare, although it grew to 1.1% in 2024. Such textiles represent only 6% of the global fiber market, according to Textile Exchange. It found that fibers approved by Forest Stewardship Council (FSC) or other certification made up as much as 70 percent of cellulosic fiber market share.