Something familiar—and reliable—provides a sense of normalcy and reassurance when our planet and many of its inhabitants are in turmoil. The British Columbia Council of Forest Industries (COFI) annual convention invites just such a response. The 2024 edition is scheduled for Vancouver’s J.W. Marriott Parq Hotel April 10-12. …The theme around which the 2024 COFI convention is framed is: Branching Out: B.C. Forestry for a Changing World. It represents a typically positive and forward looking message. …“Our delegates will hear speakers on where British Columbia and our forest sector fit into a world that is facing changes from geopolitical tensions, innovation, connectivity and a continued focus on meeting global carbon reduction targets,” said Linda Coady, COFI’s president and CEO. “We will be discussing how the B.C. forest sector is branching out in new ways through mass timber, the bioeconomy and other value added ventures.” The background to these conversations is a context of change and complexity.