The New Zealand Forest and Wood Sector Forum (NZFWSF) will improve communication throughout the forestry supply chain to pursue and ensure continued growth and to manage issues with the interest of the whole sector in mind. Forestry Industry Contractors Association CEO and NZFWSF spokesperson Prue Younger says the NZFWSF’s collective advocacy will be for policies that are socially responsible, environmentally, and ecologically sustainable, internationally competitive, and profitable. “The greater and long-term goal for the pan sector initiative is the desire to improve the coordination and collaboration of the sector and make it communicate, promote, and improve the total value chain,” she says. “The benefit of a common and collective ‘whole of industry’ voice, with direction and future opportunities stands to be shared with the industry and Government providing credibility that the ‘whole of industry’ is backing the content.”