Every year, over 400 million tonnes of plastic are produced. About five percent of that ends up in rivers and eventually the sea, or is thrown directly into the ocean by the fishing industry. Plastic, whether it breaks down into microplastic or not, is an unfolding environmental and health catastrophe that affects the whole planet. Many solutions have been proposed and researchers have now showcased a new material that looks and acts like plastic without the impact. The team is calling it transparent paperboard (tPB). The material is made completely of cellulose and its composition is equal to that of regular paper. The starting point is using regenerated cellulose from plants and wood (but not exclusively as they have demonstrated) and creating a hydrogel that can be shaped and is transparent.